Our team

Samantha Williams 

CEO, Co-Owner

Samantha is a passionate marketer with 10+ years of professional marketing and public relations experience focused in the areas of content creation, social media, managing internal and external communications, branding, sales, advertising, graphic design, website development, and the creation and execution of marketing campaigns. Phew!

She has a B.A. in PR and advertising, and a master’s degree in management and marketing. She has turned her corporate experience into an opportunity to help authors sell more books and grow their platform and has been working with authors and in publishing over the last decade. She’s the Founder and Marketing & Publicity Director for Aurora Publicity, and loves that she co-owns LitRing with her favorite sister-in-law!

She is often found hanging with her family, her dogs (and cats!), and trying to keep up with her twin toddlers. She fuels her insatiable dream-chasing with what some would consider an unhealthy amount of coffee, and she wouldn’t have her crazy busy life any other way.





Ashley has always had a love for books! When she was a little girl, she enjoyed reading inspirational stories, biographies and mysteries laced with adventure. This love for adventure and passion led her into a career as a nurse, where she worked in ER, ICU and administration.

Over the years, her respect for authors grew and she wanted to find a way to become involved. By combining her love of books with her knowledge of business management, she became the perfect fit, managing at Aurora Publicity. She’s been an integral piece in the company’s growth and used her analytical know-how to research, learn and become Aurora’s publishing guru. Where Samantha is the big thinker and the creative, Ashley is the the organizer and the analyzer. Together they have big dreams for LitRing!

When she’s not tucked away under the covers with a steamy romance or wrangling two businesses, you’re likely to find her at the hockey rink or the barn, watching her daughter ride. Yes, before you ask… she’s that mom. She’s married to a Navy Veteran she’s still desperately in love with, has two crazy teenage boys, a sassy, beautiful daughter, and three dogs that could easily classify as horses. Coffee keeps her sane, and an episode of The Goldberg’s reminds her that she’s not all that bad…. mostly.

Iris Pross

Marketing Manager

Affectionately known as the “Master Book Pimp” to her author friends, Iris cannot remember a time when she couldn’t be found with a book in hand. After many years in the demanding industry of event management, where she gained a love of lists, she tried her hand at blogging about the many books she read as a  hobby and was hooked. She’s never met a genre she did not enjoy reading. In 2010, she met a fledgling author who offered to put her organizational skills (and frankly OCD tendencies) to use and hired her as an assistant. It started with one author and through the years she has added many more to her list of authors she assists. She has experience in social media management, all areas of book promotions, newsletter creation and many other areas of publicity and marketing for her authors. When she’s not reading, Iris can usually be found spending time with her two boys, her husband and her ever growing number of dogs.

Nicole Noble

Marketing Coordinator

Nicole grew up on the East Coast but later moved to Colorado for college at the University of Colorado in Boulder, graduating with a Bachelor of Arts in French. Once graduated, she set off on her next adventure. Bonjour! That’s right, Nicole went to France where she spent the next eight years of her life teaching English and taking in everything the country had to offer. A self-diagnosed addict of organization and order, with over 18+ years in the administrative field, she has mastered her craft and then some. Nicole isn’t afraid to color outside the lines and is always ready for a new challenge. She not only has a real passion for dreaming up amazing ideas, but she also has the expertise to turn those dreams into a reality. In her free time, she loves to decorate her home and work on her favorite crafts, especially her wood flowers and vinyl sign and shirt collection. But above all else, Nicole is a neurotic book lover with over a thousand books currently loaded on her e-reader.

Your brand is unique. It’s time to share it with the world. From personalized marketing plans to personal assistants there is so much more Aurora Publicity has to offer. Stop by our sister site and see what Aurora can do for you. 

Trying to figure out if LitRing is the right place for you?

Founded on January 1, 2017, LitRing launched with a bang! In our first two years, we've acquired over 100,000 awesome readers who love us for our gorgeous giveaways, friendly authors, and enjoyable book selections... From our newsletter to our website, all the way to our VIP Facebook group, there's always something amazing happening at LitRing!


  • Giveaways, lots of giveaways!
  • Free books in all your favorite genres
  • A fun community of book lovers
  • The chance to get up close and personal with authors
  • A never-ending supply of new books and new opportunities


  • Listings for your sales, new releases, and giveaways
  • Budget and premium list-building opportunities
  • Fun group promos to help you grow your following
  • Book launch packages
  • Ad design, targeting, placement, and analytics


As you may already know, LitRing was founded on January 1, 2017. To cap off our first year, we conducted a survey of more than 10,000 readers to learn about their attitudes toward different genres, giveaways, newsletters, and more. 

For 2018, we followed that up with some of the same questions to measure how the industry grew and changed in the past calendar year. We also asked some pressing new questions to help us better understand reader behavior and so that we could make smart business recommendations for authors baed on what we learned.

Although the number of readers surveyed was slightly lower this year (6,318), the period of time during which we collected the data was much shorter--only six weeks as compared to five months last time around.

This report includes our findings for 2018 along with our first layer of yearly comparison data. Each year we will monitor readers’ attitudes and report on how they compare to previous years. We can’t wait for even more data to analyze!

For now, we have assessed reader attitudes as they pertain to 13 unique genres. This report seeks to answer the following questions:

  • What is the average price point readers are willing to pay for eBooks, and how does that vary by genre?
  • Which retailers are customers using to purchase new eBooks, and how has that distribution changed from last year?
  • How many Amazon readers subscribe to Kindle Unlimited, and how long have they been members?
  • How many books do our respondents read each month, and how does that vary by genre and heat level?
  • Do free books still work?
  • After downloading a free book, how long does it take for the reader to get to it?
  • Do readers prefer short series, long series, or stand-alones? What factors influence a reader to buy?
  • Which genre niches saw growth this year? Which saw decline?
  • And which are most profitable overall?

We’ll answer all these questions and more within this year’s free reader survey report. We hope you find it helpful as you plan your publishing year ahead!